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《高级商务英语系列教程:高级综合商务英语1》为商务英语专业高年级教材，选用经济、管理、法律、文化等领域的语篇材料，注重语言基本功的训练和各项语言技能的平衡发展，处理好语言技能训练和商务专业知识学习之间的关系，涵盖国际商务活动涉及的各个行业与领域，满足学习者将来的实际工作需要。

Unit 1 Globalization

Text A The Empire Strikes Back

Text B Disney Theme Park

Unit 2 Film Industry

Text A The Harry Potter Economy

Text B China's Investment in Silver Screen

Unit 3 Property Boom

Text A Between a Rock and a Living Space

Text B Building Excitement

Unit 4 Information Technology

Text A Silicon Valley Visionary Who Put Apple on Top

Text B Nokia at the Crossroads: Blazing Platforms

Unit 5 Creativity and Innovation

Text A The Postmodern Craving for Creativity

Text B Design Thinking

Unit 6 Commercial Litigation

TextA Reducing the Risk of Commercial Litigation in the United States

Text B The McDonald's Coffee Lawsuit and Now, the Rest of the Story

Unit 7 Mass Customization

Text A BMW Drives Germany

Text B How Mass Customization Is Changing Our World

Unit 8 Crisis Management

Text A A Crisis Made in Japan

Text B Crisis Management in Belgium: the Case of Coca-Cola

Unit 9 Internet and Our Life

Text A How Long Will Google's Magic Last?

Text B Has the Internet Brought Us Together or Pulled Us Apart?

Unit 30 Career Planning

Text A How to Change the World

Text B How Will You Measure Your life?

Unit 13 Financial Crisis

Text A Cinderella's Moment

Text B Fixing Europe's Single Currency

Unit 32 Entrepreneurship

Text A Can Red Wine Help You Live Forever?

Text B An Interview with Tim Ferriss--Author of The 4-Hour Workweek

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书籍介绍

《高级商务英语系列教程:高级综合商务英语1》为商务英语专业高年级教材，选用经济、管理、法律、文化等领域的语篇材料，注重语言基本功的训练和各项语言技能的平衡发展，处理好语言技能训练和商务专业知识学习之间的关系，涵盖国际商务活动涉及的各个行业与领域，满足学习者将来的实际工作需要。