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Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welchs office and wrapped him in a bear hug. Congratulations, Mr. Chairman, said Reg. It was a defining moment for North American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the worlds largest and most successful corporations. Known as North Americas #1 manager, Jack Welch is likely the worlds most studied CEO. Books written about him, like Get Better or Get Beaten!: 31 Leadership Secrets from GEs Jack Welch (McGraw Hill, 1999), The GE Fieldbook: Jack Welchs Plan for Corporate Revolution (McGraw Hill, 1999), and Business the Jack Welch Way (AMACOM, 1999), are big sellers. Jack, however, will be the first book to reveal this legendary CEOs strategies in his own words.

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Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welchs office and wrapped him in a bear hug. Congratulations, Mr. Chairman, said Reg. It was a defining moment for North American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the worlds largest and most successful corporations. Known as North Americas #1 manager, Jack Welch is likely the worlds most studied CEO. Books written about him, like Get Better or Get Beaten!: 31 Leadership Secrets from GEs Jack Welch (McGraw Hill, 1999), The GE Fieldbook: Jack Welchs Plan for Corporate Revolution (McGraw Hill, 1999), and Business the Jack Welch Way (AMACOM, 1999), are big sellers. Jack, however, will be the first book to reveal this legendary CEOs strategies in his own words.